A Quick Guide to Amazon A+ Content: Types, Benefits, and Tips

Want your products to stand out in the crowded Amazon marketplace?

Who doesn’t? 

However, sticking to basic product descriptions simply won’t suffice. Enhanced Brand Content (A+ Content) is your secret weapon for converting browsers into buyers. 

Here's everything you need to know about Amazon A+ content.

What is Amazon A+ Content?

Amazon A+ Content is Amazon's premium listing feature, which replaces traditional text descriptions with visually rich, custom-designed content. 

It appears below the bullet points in the product detail section, transforming basic listings into immersive brand experiences that capture attention and drive sales.

Here’s an example given by Amazon itself on what enhanced brand content looks like:

An example of an engaging Amazon A+ content

As you can see, the above listing goes beyond text descriptions to include a video that showcases the product.

Key components of Amazon A+ content include:

• High-quality lifestyle photography and product images
• Branded headers and graphics
• Comparison charts and tables
• Infographics that explain features visually
• Strategic text blocks that guide buying decisions

Who Gets Access to This Feature?

Brand owners who meet specific requirements can gain access to Amazon A+ content. 

First and foremost, you must be enrolled in Amazon Brand Registry, which requires an active registered trademark for your brand.  

Here are the requirements:

Requirements:

• You must manufacture or own the brand
• You must have a professional selling account
• Resellers and distributors typically can't access this feature
• Must complete Amazon Brand Registry enrollment

Once enrolled, Enhanced Brand Content is completely free to use.   

The Multiple Benefits of Amazon A+ Content

An unlimited graphic design agency that’s well-versed in Amazon content can help deliver measurable results that directly impact your bottom line. 

According to Amazon’s statistics, sellers who leverage A+ content and the New Seller Guide generate 6x more sales in the first year.

Data consistently shows that listings with A+ Content experience conversion rate improvements compared to standard listings. That's increased revenue without spending an extra dollar on advertising.

Major Benefits:

• Fewer returns due to better-informed customers
• Enhanced brand credibility and trust
• Protection against competitors hijacking your listings
• Reduced customer service questions
• Higher visibility and sales

Enhanced content significantly reduces return rates by setting proper expectations. When customers have access to detailed product information, comparison charts, and comprehensive visuals, they make more informed purchasing decisions. This means fewer surprises upon delivery and happier customers overall.

Beyond conversions, professional design signals quality and legitimacy to potential buyers. In a marketplace where customers can't physically interact with products before purchase, this visual trust-building becomes crucial for competitive differentiation.

A+ Content Options You Can Use

As an unlimited graphic design agency, we have worked with sellers and brands to craft wide-ranging A+ content.

Some of the popular content modules include:

• Text and image combinations for feature highlights
• Comparison charts showcasing multiple products side-by-side
• Technical specification tables for detailed information
• Lifestyle image modules showing products in real settings
• Video modules for demonstrations and unboxings
• Q&A modules addressing common customer concerns

Video modules have become increasingly popular, allowing brands to embed product demonstrations, unboxing experiences, or brand story videos directly into their listings. This dynamic content captures attention and provides information in the format many modern consumers prefer.

Feature callout graphics with annotated photography work exceptionally well for explaining complex products visually. These infographics highlight key features in ways that are immediately understandable, reducing cognitive load and helping customers quickly grasp your product's value proposition.

How to Create Impactful Amazon A+ Content

Creating effective Enhanced Brand Content starts with understanding your target customer's pain points and questions. 

• Review your existing product reviews, customer questions, and competitor listings to identify what information matters most to buyers in your category. 
• Invest in professional product photography and lifestyle images

• Write compelling, scannable copy that balances persuasion with information
• Maintain consistent brand styling across all listings
• Follow Amazon's guidelines—no promotional language or unsubstantiated claims
• Keep your text chunks short and digestible with clear hierarchies.  
• Test different layouts and content approaches, monitoring your conversion rates and customer feedback to refine your strategy over time.  

An efficient way to create Amazon A+ content that works is to partner with Cueball Creatives.

Partner With Cueball Creatives

Creating standout Enhanced Brand Content requires design expertise, copywriting skills, strategic thinking, and intimate knowledge of Amazon's guidelines. 

That's where Cueball Creatives comes in as your dedicated partner for Amazon success.

What Makes Us Different:

• Unlimited graphic design company model with no project limits
• Transparent pricing that keeps budgets predictable
• Scale as you go model to accommodate different types and scopes of projects
• Unlimited revisions until your content is perfect
• Quick turnaround time
• Expertise in all aspects and areas of design

Give us a call today or book a free demo to know more about our graphic design services.