Creative-as-a-Service: Scale Design with CaaS Model

Have you ever stayed awake till midnight and continuously struggled with the graphics for your next social media campaign?

Or, spent hours anxiously trying to figure out about the backdated skills of your in-house design team?

These things are zoning you out!

Don’t worry! That’s not your world. As you rely mostly on your in-house graphic team or freelancers, bottlenecks are consistently created.

Say hello to creative-as-a-service- the terrific, flexible, yet cost-effective way to receive state-of-the-art creative designs per your requirements.

What is Creative-as-a-Service (CaaS)?

This is a subscription creative work model., where you get a dedicated team of experts to help you with your requirements. These may include branding, graphic design, content curation, video production etc. With a fixed monthly fee, you will get various design-related tasks done. This approach is more flexible easy to handle with predictable costs.

How does Creative-as-a-Service Work?

CaaS provides scalable creative solutions based on your design requirements. Now, the billion-dollar question is- “what’s the working procedure of once you hire a CaaS agency?” Here are the steps-

Step 1- Choose a Pricing Model

Most agencies offer managed creative services with multiple pricing models. It may include subscription-based, pay-per-project and hybrid models. You must choose a model that fits your goal.

Step 2- Submit Briefs

Once you choose the pricing model, it’s time to share the project brief via email or project management tools. Ensure you’re mentioning every point to make the final output flawless.

Step 3- Formation of a Team

Based on your project scope, a new graphic design team will be formed to ensure you get quality results on time.

Step 4- Delivery

Once the work is done, the CaaS agency will deliver the work. However, you will get revisions and quick editing based on your requirements.

Step 5- Ongoing Support

To scale your brand effectively, you have to have consistent monthly subscription services. That is why CaaS agencies will offer you retainer-based packages that best fit your goal.

Creative-as-a-Service Vs. Traditional Graphic Design Agency

Subscription-based design work may sound overwhelming to you as you might not be familiar with the same. However, many businesses across the globe already find it beneficial compared to traditional graphic agencies. Here are the detailed differences-

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Criteria	CaaS (Creative-as-a-Service)	Traditional Graphic Design Agency
Industry Focus	Focuses on a specific industry or a niche and shows expertise in the same domain.	Offers a broader spectrum of services which may affect the work quality.
Service Model	Offers subscription-based models that provide scalability and flexibility.	They have project-based structures that is less flexible based on the requirement.
Workflow & Communication	Works efficiently and streamlined, accompanied by proper communication in each stage.	The workflow is complex and may involve multiple communication channels.
Turnaround Time (ETA)	Follows a standardized process with focused task allocation. So, the ETA is fast.	ETA may vary based on the workload and project complexity.
Creative Outsourcing Transparency	Clear visibility and consistent progress are the regular platter of CaaS agencies.	The transparency level can vary based on the communication practice of the agency.

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What are the Benefits of CaaS for Business Growth?

Choosing CaaS as a service can impact your business growth significantly. If you want to outperform your competitors through compelling and persuasive design, Creative-as-a-service can be your cup of tea. Here’s how-

1. Maintains Brand Consistency

“A brand is a voice and a product is a souvenir.” The value of successful brand recognition cannot be overlooked to maintain the brand voice across all touchpoints. On that note, subscription-based creative work offers managed creative services that align with the brand’s guidelines, style and voice. CaaS agencies ensure that all creative deliverables maintain brand consistency irrespective of the medium.

2. Niche Specific Knowledge

Do you want someone who is like- Jack of all trades, master of none? Maybe not! Once you hire a CaaS agency, the experts will go through your requirements and understands the complexities. This enables defining the product’s USP while targeting the audience pain points. Therefore, the output is impactful and effective.

3. Streamlined Communication

With all the communication in one place through the CaaS app, you can expect streamlined communication that enables your team to work efficiently. Tools like Staff Base, Zoom, Flock, Microsoft Teams etc. can help you to stay connected around the clock.

4. Data Analytics Incorporation

Many CaaS agencies provide next-level services by integrating data analytics with creatives. This enables continuous optimization of creative assets based on the metrics. Moving forward, you can refine the creative strategies over time. Therefore, it improves the effectiveness of your marketing team.

5. Quick Turnaround

CaaS agencies follow a streamlined workflow that ensures a faster TAT. The courtesy goes to the structured process of creative design and video production services, where experts complete briefs within the stipulated time.

Let Agility & Innovation Dodge the Competitors!

If you have already understood the benefits of CaaS, it’s time to take the next step. Hiring a reputed CaaS agency like Cueball Creatives will help you stay competitive in the market with compelling graphics. Not only that, you will also get top-notch UI/UX services to help you scale your business. So, it’s time to act to take your brand to the next level!

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Play to Your Strengths and Transform Your Business with Creative-as-a-Service