How to Choose Affordable Graphic Design Services

Are you considering the DIY route for your graphic design needs? Before you start hiring an in-house team, you may want to hit the pause button and reflect. 

Building a team from scratch can mean hefty salaries, software licenses, hardware, training time, and ongoing management.

But the good news is, affordable and high-quality graphic design services are available. If you’re wondering how to choose the right service provider for your brand, read on. 

3 tips to choose the most affordable graphic design agency

1. Look at the types of graphic designs offered

First, consider the types of graphic designs you need. This depends on your industry, your brand style, and your marketing goals. Then, explore if the graphic design services provider offers these services.

For instance, Cueball Creatives, as a flat rate graphic design agency, offers these services.

Logo design

We offer custom logo designs with multiple variations for different platforms, be it social media, website, or print materials.

Here’s a logo design that we created for a client:

Brand style kit

Using consistent colors, fonts, logo placement, and tone across your website, social media, packaging, and ads helps your brand look cohesive and professional.  Our experienced creative professionals excel at developing a brand style kit and guidelines for your brand, like this one:

Website graphics

A well-designed website builds your credibility and ensures visitors engage with it. Whether it’s an e-commerce website or an educational one, we have what it takes to design custom graphics to make your website stand out.

Social media designs

Our subscription based design services include unlimited social media designs that draw attention to your brand. Here’s a sample social media marketing post design:

Print collaterals

Cueball Creatives can deliver flyers, business cards, investor pitch decks, postcards, standee, and any other print materials you need. For instance, this is a brochure we designed for a client: 

Email design

Emails are crucial to your overall marketing strategy and deliver a high ROI when designed optimally. We look at every aspect of your strategy and leverage the branding style kit to design emails that look polished and professional.

Motion graphics and illustration

Be it simple illustrations or animated motion graphics, our team aces designs every time.

2. Compare the costs

The next step is to compare the costs between:

• In-house design team,
• Freelancers,
• Design agencies, and
• Best subscription based design services.

If you were to hire an in-house team, you may have to spend $481,000 to $1,080,250 per year.

Design agencies typically charge between $10,000 to $25,000 for brand identity design alone. For custom illustrations, they can charge $5,000 and up to $10,000 for logo design.

Freelancers can be a good option for one-off projects. The hourly rates vary widely, from $20 for beginners to $100 or more for experienced pros. But you may face issues with availability, quality control, and inconsistent branding.

There are companies that offer monthly graphic design subscription plans that are cost-effective. But here too, you need to compare the pricing of different subscription based design services.

The flat monthly rate of some agencies start at $400 and go up to $1500. But at Cueball Creatives, the plans start at $599 per quarter. That’s not all. The basic plan at Cueball Creatives offers much more than the services offered by other subscription-based design companies.

Here’s a table that compares these features and the price points:

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This table makes it easy for you to choose the most affordable graphic design agency.

3. Choose the right service provider

If you're just starting out or are a solopreneur, hiring a freelancer can work initially. If you’re looking to rebrand and don’t mind the cost, an agency is a good option. 

But if you're a growing business looking for scalability and flexibility or are a content-heavy business that has ongoing design needs, an unlimited design service offers the best balance of affordability and output.

Why Cueball Creatives is the right choice

At Cueball Creatives, we understand that small businesses need great design without complicated pricing or slow turnaround times. That’s why we offer unlimited design support at a flat monthly rate. Whether you need logos, social graphics, slide decks, or web visuals, our team delivers quality work that matches your brand and business goals.

Let us take care of the visuals so you can focus on running your business.

Book a demo today.